Privacy Policy
Last Updated: 2026
Agent Summary ("we," "us," or "our") operates the agentsummary.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletter sign-ups, or account registration, we may collect your name, email address, and other details you provide.
- Automatic Information: When you access our Site, we automatically collect:
- Your IP address
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referral source
- Device identifiers
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and track user behaviour.
- Usage Data: We collect information about how you interact with our Site, including clicks, searches, and content preferences.
How We Use Information
We use the information we collect for the following purposes:
- To analyse Site usage and improve user experience
- To track affiliate referrals and commissions from partner casino operators
- To send marketing communications and newsletters (with your consent)
- To comply with legal obligations
- To detect and prevent fraud or abuse
- To personalise content and recommendations
- To respond to your inquiries and customer service requests
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to our casino partners to process commissions.
- Marketing Cookies: Used to deliver targeted advertising and track campaign performance.
Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You can also opt out of analytics tracking through:
- Google Analytics opt-out browser extension
- Your browser's "Do Not Track" feature
Third-Party Links
Our Site contains links to casino operators, affiliate partners, and other third-party websites. We are not responsible for the privacy practices or content of these external sites. When you click on third-party links, you leave our Site and are subject to those websites' own privacy policies and terms. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services.
Your Rights
Under UK and EU data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may correct inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You may limit how we use your information.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to marketing communications or certain processing activities.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:
- Personal Information: Retained for the duration of your account or relationship with us, plus 3 years for legal/tax purposes.
- Cookies: Retained according to their individual expiration dates (typically 1-24 months).
- Analytics Data: Aggregated data retained indefinitely; individual-level data deleted after 26 months.
- Affiliate Data: Retained for 7 years to comply with financial and tax regulations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
- Email: privacy@agentsummary.co.uk
- Website: agentsummary.co.uk
We will respond to your request within 30 days of receipt (or as required by law).
Disclaimer: This Privacy Policy is provided for informational purposes. For casino and gambling services advertised on our Site, you must comply with all applicable laws in your jurisdiction. Gambling may be restricted or prohibited in your area.